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Real improvement is based on small victories

By Bob Johnson, NAID CEO

Maybe I am wrong, but I think few people would argue they are running their businesses (or doing their jobs) as well as they possibly could. Stated another way, few would argue there is no room for improvement. For one thing, we’re all human and, to some degree, we are defined as much by our frailties as our strengths. In short, we’re not, nor can we ever be, perfect. Great observation, right?

Still, even with imperfection, we want to do better. The new year is naturally a good time to evaluate and take action.

As with any project, including a project to improve how you run your business, you’re better off concentrating on one thing. I have read that credit counselors usually have debt-ridden clients focus on paying off the small debts first. This seems counterintuitive because eliminating those obligations seems like it would not make a big difference. However, I learned later, that is not the point. The point is to build momentum by experiencing small victories. Each retired obligation gives those clients the strength to fight for the next milestone, which is just a little tougher.

Now, let’s get back to me and you.

All my readers know that I preach about the benefits of using industry expertise as a market differentiator and relationship builder. That said, getting there can be – strike that – HAS to be broken down into a series of smaller victories. But only you can pick the small victories that will lead you to where you want to be. It could be setting aside time to read industry-related articles. It could be earning you CSDS accreditation. It could be deciding to give two educational presentations to business groups. The important thing is to start somewhere.

This year, NAID will be offering more opportunities than ever for secure destruction professionals to build their expertise, including a record number of opportunities for service providers to add significant value to the services they offer. I truly hope that whatever small victories you plan for yourself in 2013, that you take advantage of the NAID commitment to help you achieve your goals.