The NAID Doctor’s Office Marketing Program provides a simple system, including various tools, to develop more business from this lateral market, representing thousands of potential clients in most metropolitan areas who have a real business need for secure data destruction.
With the liabilities created by HITECH modifications to HIPAA several years ago in the US, and now the GDPR in the EU and updates to PIPEDA in Canada as well as changes across the globe to other regulations, there are now mandatory investigation and fines, data breach notification, and significantly increased enforcement.
The NAID Doctors’ Office Marketing Program includes training tools used to develop the interest of doctors’ and dentists’ offices. HIPAA requires that employees be properly trained on data protection. HHS has also said that when medical facilities properly train employees, the consequences for an incident will be considerably less than when no training has been provided.