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Stay up to date and engage in the latest conversation on matters within the secure destruction industry.

Customer Misconception: Only Large Records Purges Need Destruction (not daily paper) – Selling Information Disposition by the Book (vol. 4)

Bob Johnson, NAID CEO The third most costly misconception is when customers do not give appropriate attention to destroying the media that they discard on a daily basis in the normal course of business (usually waste paper). In fairness, most of the data destruction industry growth in the U.S. market over the past 15 years […]

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Customer Misconception: No Need for a Contract – Selling Information Disposition by the Book (vol. 3)

Bob Johnson, NAID CEO This is the third installment in my blog series on using the Information Disposition textbook to overcome the most costly customer misconceptions. It makes perfect sense that customers who do not see the critical importance of vendor qualifications would also minimize the value of having a contract with those vendors. Information Disposition will […]

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Customer Misconception: Vendor Qualifications Don’t Matter – Selling Information Disposition by the Book (vol. 2)

Bob Johnson, NAID CEO In my last blog, Selling Information Disposition by the Book (vol. 1), the first in this series, I talked a bit about the mechanics of using the new Information Disposition textbook. If I was to boil that post down to one sentence, it would be: Get the book in front of any customer […]

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Selling Information Disposition by the Book

Bob Johnson, NAID CEO The new Information Disposition textbook (Information Disposition: A Practical Guide to the Secure, Compliant Disposal of Records, Media and IT Assets) is an amazing tool for service providers to use with customers to help them truly understand the value of your offerings. NAID has always operated from two guiding principles and are both […]

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Can We Take Control of the Industry’s Insurance Destiny?

Bob Johnson, NAID CEO When NAID embarked on the Downstream Data Coverage insurance pathway, it did so primarily because the professional liability coverages members were purchasing did not protect them or their customers. Exclusions of claims resulting from the intentional acts of rogue employees and poor breach coverage language were universal in other policies. Since then, as […]

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NAIDnews From the Editor: Fishing is a lot Like Networking

Kelly Martínez, NAID Director of Marketing & Communications My father is an expert fisherman. I spent much of my childhood sitting in a boat or tramping up the creek bed in search of “the perfect spot”. As a young girl I hated baiting my own hook, and so my dad assisted me. He and his […]

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That Time I Donated my Outdated Technology

Kelly Martínez, NAID Director of Marketing & Communications I was being responsible and cleaning out our electronics bin. Do you have one of those in the garage? The place where random cords, Ethernet cables, and broken PS2s go until they are needed (ahem – yeah right). I remember coming across lots of outdated goodies like […]

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The Golden Circle of Secure Data Destruction

Kelly Martínez, NAID Director of Marketing & Communications In case you missed this message in the last edition of the NAIDnews… As the new Director of Marketing & Communications for NAID, it’s exciting to hear an established trade association such as this one buzzing with initiatives to make a difference for their members and the […]

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Data-related Professional Liability Coverage – Still the Wild West

When we first spoke with underwriters about creating a professional liability policy to correct the problems with existing coverages, they freely admitted that covering data protection risks was the “wild west” of the insurance industry. o us (and them too) that meant two things, There was a rush on to serve a new need in […]

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Do this! Show professionalism, Build loyalty, Add revenue

By: Bob Johnson, NAID CEO I am easily distracted. I was in the middle of writing a draft of the 3rd chapter of the forthcoming Information Disposition textbook on the problems associated with the creation of duplicate records when it occurred to me that it’s springtime. It also occurred to me that tax season just […]

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