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Stay up to date and engage in the latest conversation on matters within the secure destruction industry.

Leverage NAID Content to Your Advantage

Kelly Martínez, NAID Director of Marketing & Communications Have you ever heard the phrase “Content is King”? Bill Gate first coined the phrase in 1996 and Marketers have made it a religious mantra ever since – with good cause of course. Gates predicted, “Content is where I expect much of the real money will be […]

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Self-Storage Shaming: Example Shows How Far Information Management Has to Go

Bob Johnson, CEO, NAID The headline a few days ago read: “WSU gets costly lesson in theft of hard drive with more than 1 million people’s personal data.” It then goes on to say how Washington State University (WSU) spent $150,000 as a result of the theft of information (a hard drive in this case) […]

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Conclusion – Selling Information Disposition by the Book (vol. 12)

By Bob Johnson I came into this blog series with two intentions: First, I wanted to demonstrate the fact that the new Information Disposition textbook confronts the top ten misconceptions that keep NAID members from best serving their customers. And that, properly understood and used, it could help service providers overcome those misconceptions. Second, many […]

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Customer Misconception: A Compliance Officer is Unnecessary – Selling Information Disposition by the Book (vol. 11)

By Bob Johnson NAID members rated this issue as tenth in our survey of misconceptions that prevent them from providing service to their customers and prospects. Personally, I think it is in reality much higher. I believe that if every company had a person on staff responsible for the organization’s compliance, there would be a […]

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Customer Misconception: It’s Okay to Store Records Indefinitely – Selling Information Disposition by the Book (vol. 10)

By Bob Johnson At its worst, the conversation unfolds something like this: Service Provider: “I would like to discuss your records destruction needs.” Data Controller: “That’s not necessary. We keep everything forever.” And even though the data controller may not say it so blatantly, it is common knowledge that many, if not most, companies don’t destroy retained […]

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Customer Misconception: Particle Size is the Only Thing that Matters Selling Information Disposition by the Book (vol. 9)

By Bob Johnson In Chapter 6: Secure Destruction Methodologies, the section Process/Particle Size Standards, Guidance and Requirements most directly confronts this misconception starts on page 132: In navigating their responsibilities, requirements and options for information destruction, data controllers are understandably interested to know if the materials they wish to destroy are subject to a required […]

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Customer Misconception: No Need for Written Information Destruction Procedures – Selling Information Disposition by the Book (vol. 8)

By Bob Johnson There is a good reason Chapter 7: Information Disposition Policies and Procedures is dedicate strictly to advising data controllers on how to create their internal operating manual for destroying obsolete media and information. That reason: it’s required by law that they have them. That point is first emphasized on page 14 of […]

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Customer Misconception: Only a Small Portion of Discarded Media Must be Destroyed – Selling Information Disposition by the Book (vol. 6)

By Bob Johnson There are several ways in which data controllers put themselves at risk by destroying only a portion of what should be destroyed. Usually it is by letting employees decide what should be securely destroyed and what can be disposed of casually. It is most commonly seen where a data controller gives the […]

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Customer Misconception: Recycling is Adequate – Selling Information Disposition by the Book (vol. 5)

By Bob Johnson Of all the misconceptions, that put clients at risk and minimize the role of service providers in protecting clients, mistaking general unsecure recycling as a substitute for secure destruction is among the most disturbing. As Information Disposition explains on page 125 of Chapter 6: Secure Destruction Methodologies: Reducing paper media to pulp […]

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Customer Misconception: Only Large Records Purges Need Destruction (not daily paper) – Selling Information Disposition by the Book (vol. 4)

Bob Johnson, NAID CEO The third most costly misconception is when customers do not give appropriate attention to destroying the media that they discard on a daily basis in the normal course of business (usually waste paper). In fairness, most of the data destruction industry growth in the U.S. market over the past 15 years […]

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