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Stay up to date and engage in the latest conversation on matters within the secure destruction industry.

Looking Under the Hood: How Clients Can Look Beyond False Assurances

By Bob Johnson The unethical business practices found in every business have one thing in common; they prey on customers who don’t know any better. It’s not the customer’s fault. They’re not supposed to be experts. I know more than most about cars, but that doesn’t mean some unethical auto mechanic couldn’t pick my pocket. […]

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NAIDnews From the Editor: The song may be over, but the melody will linger on….

Kelly Martínez, NAID Director of Marketing & Communications It has been my privilege to serve as editor of the NAIDnews these past two years. I hope this association journal has been a useful tool in providing insightful advice, news, and content to you and your staff. As 2018 closes, so do the issues of the […]

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NAIDnews From the Editor: When I Think of Autumn

Kelly Martínez, NAID Director of Marketing & Communications When I think of autumn, my mind’s eye sees burnt orange leaves the color of the sunset swirling down in their own trajectory and gracefully landing among a sea of brothers across a lawn strewn full. I can hear the crunch they make when piled high and […]

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NAIDnews From the Editor: Evolution in Action

I am a dinosaur fan. There is something about them – perhaps a culmination of their might, gentleness, ferocity, biological intrigue, and historical mystery that captures my attention and makes me smile when I think of them. Here at NAID headquarters, my office bookshelf has a space dedicated to these beasts of yesterday. And by […]

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Using the Privacy Notices as a Sales Tool

Bob Johnson, CEO, NAID May 25th was the effective date for the General Data Protection Regulation (GDPR). As the most progressive data protection regulation on the planet, it is obviously a great sales and market tool for secure destruction and RIM service providers in the region. That being said, because of the GDPR’s scope, it also provides sales […]

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Customer Misconception: The Certificate of Destruction Removes Regulatory Liability – Selling Information Disposition by the Book (vol. 7)

By Bob Johnson It is understandable that data controllers would be comforted by believing that once they have a certificate of destruction from the service provider, they are no longer responsible for the security of the information. Unfortunately, there are still service providers that try to capitalize on that misconception. At its worst, this position […]

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NAIDnews From the Editor: Leveraging Business

Kelly Martínez, NAID Director of Marketing & Communications Reading this edition of the NAIDnews, you may have noticed it’s a bit thicker than usual. There was a lot to share with our members. During its layout as I perused through the article titles, I was struck by how introspective the titles rang. The authors speak […]

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NAIDnews From the Editor: It’s Sort of Like the Holidays

Kelly Martínez, NAID Director of Marketing & Communications It’s sort of like the holidays… as the stores begin to deck out with decorations and houses in lights, and special music plays constantly on the radio, I find I can’t help but be in the holiday spirit this time of year. And so the same is […]

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My First Shred School

Kelly Martínez, NAID Director of Marketing & Communications I still consider myself new to the association. Next month will mark my one year anniversary. And while I come with nearly 15 years of marketing experience, in the world of secure data destruction and all things NAID, there remains much for me to learn.  As such, […]

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NAIDnews From the Editor: The Theme – Motivation

Kelly Martínez, NAID Director of Marketing & Communications As I put together this issue of the NAIDnews, I was impressed by a key theme, motivation. According to Psychology Today, “Motivation is literally the desire to do things. It’s the difference between waking up before dawn to pound the pavement and lazing around the house all day. It’s the […]

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