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NAID Education - Blog

Stay up to date and engage in the latest conversation on matters within the secure destruction industry.

Using the Privacy Notices as a Sales Tool

Bob Johnson, CEO, NAID May 25th was the effective date for the General Data Protection Regulation (GDPR). As the most progressive data protection regulation on the planet, it is obviously a great sales and market tool for secure destruction and RIM service providers in the region. That being said, because of the GDPR’s scope, it also provides sales […]

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Customer Misconception: The Certificate of Destruction Removes Regulatory Liability – Selling Information Disposition by the Book (vol. 7)

By Bob Johnson It is understandable that data controllers would be comforted by believing that once they have a certificate of destruction from the service provider, they are no longer responsible for the security of the information. Unfortunately, there are still service providers that try to capitalize on that misconception. At its worst, this position […]

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NAIDnews From the Editor: Leveraging Business

Kelly Martínez, NAID Director of Marketing & Communications Reading this edition of the NAIDnews, you may have noticed it’s a bit thicker than usual. There was a lot to share with our members. During its layout as I perused through the article titles, I was struck by how introspective the titles rang. The authors speak […]

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NAIDnews From the Editor: It’s Sort of Like the Holidays

Kelly Martínez, NAID Director of Marketing & Communications It’s sort of like the holidays… as the stores begin to deck out with decorations and houses in lights, and special music plays constantly on the radio, I find I can’t help but be in the holiday spirit this time of year. And so the same is […]

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My First Shred School

Kelly Martínez, NAID Director of Marketing & Communications I still consider myself new to the association. Next month will mark my one year anniversary. And while I come with nearly 15 years of marketing experience, in the world of secure data destruction and all things NAID, there remains much for me to learn.  As such, […]

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NAIDnews From the Editor: The Theme – Motivation

Kelly Martínez, NAID Director of Marketing & Communications As I put together this issue of the NAIDnews, I was impressed by a key theme, motivation. According to Psychology Today, “Motivation is literally the desire to do things. It’s the difference between waking up before dawn to pound the pavement and lazing around the house all day. It’s the […]

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Leverage NAID Content to Your Advantage

Kelly Martínez, NAID Director of Marketing & Communications Have you ever heard the phrase “Content is King”? Bill Gate first coined the phrase in 1996 and Marketers have made it a religious mantra ever since – with good cause of course. Gates predicted, “Content is where I expect much of the real money will be […]

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Self-Storage Shaming: Example Shows How Far Information Management Has to Go

Bob Johnson, CEO, NAID The headline a few days ago read: “WSU gets costly lesson in theft of hard drive with more than 1 million people’s personal data.” It then goes on to say how Washington State University (WSU) spent $150,000 as a result of the theft of information (a hard drive in this case) […]

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Conclusion – Selling Information Disposition by the Book (vol. 12)

By Bob Johnson I came into this blog series with two intentions: First, I wanted to demonstrate the fact that the new Information Disposition textbook confronts the top ten misconceptions that keep NAID members from best serving their customers. And that, properly understood and used, it could help service providers overcome those misconceptions. Second, many […]

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Customer Misconception: A Compliance Officer is Unnecessary – Selling Information Disposition by the Book (vol. 11)

By Bob Johnson NAID members rated this issue as tenth in our survey of misconceptions that prevent them from providing service to their customers and prospects. Personally, I think it is in reality much higher. I believe that if every company had a person on staff responsible for the organization’s compliance, there would be a […]

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