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What data destruction firms can learn from Apple

By Bob Johnson, NAID CEO Recently, I read an article about how sales is changing in many ways. I could not help but draw comparisons to NAID members who are taking the same approach with great success. In the past, businesses responded to customers’ needs or problems. The key to success was finding the pain […]

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Providing compliance to clients is the key to getting new ones

By Bob Johnson, NAID CEO I was recently reminded of one of my favorite Peter Drucker quotes, “Culture eats strategy for breakfast.” It’s a great way of expressing the idea that all the strategic planning in the world is of no value to an organization if its corporate culture doesn’t support it. The secure destruction […]

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Firing customers: The theory of next

By Joe Harford, Reclamere founder Yes, you read the title of this post correctly. We’re going to have a conversation about firing customers, a concept that many of you are probably not only unfamiliar with, but you are most likely very uncomfortable with as well. However, at Reclamere, we have found that “The Theory of […]

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How to add compliance consulting to your services

By Bob Johnson, NAID CEO This is the first of a series of posts to familiarize readers with 2014 conference educational content. Not only will this help attendees decide which sessions they want to attend, but also demonstrate the high level of thought planners put into developing content that address today’s most common challenges and […]

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Tough, unannounced audits critical to any security certification program

By Bob Johnson, NAID CEO Of all the lessons learned over the 14 years of the NAID AAA Certification Program, the single most important lesson was the critical importance of unannounced audits. Many will remember that we launched the certification program with three levels: “A,” “AA,” and “AAA.” The “AAA” used in the current program […]

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What to do when you find illegal items in materials sent for destruction

By Bob Johnson, NAID CEO Over the years, I have received a number of calls from members asking about what they should do when they find illegal items in materials sent for destruction. Sometimes it is contraband such as marijuana, other times it is evidence that a crime has been committed such as finding child […]

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Which side of Pareto’s principle is your company on?

By Bob Johnson, NAID CEO I assume that anyone in business for more than a few years has heard some variation of the 80-20 rule. One common iteration states that 80% of your business will come from 20% of your customers. Another says that 80% of your profits come from 20% of the time you […]

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Why it is important to conduct a personal, year-end inventory

By Bob Johnson, NAID CEO Most entrepreneurs are prone to action. That’s not to say they aren’t also analytical because obviously they have to be. In fact, success comes at the point where effective analysis meets effective action. If there is too much analysis and too little action, you end up with nothing. Too much […]

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Observations of the paperless office, Part 2

By Bob Johnson, NAID CEO In my last post, I described how a recent article about the decrease in business communications paper drew its conclusion from flawed evidence. In case you missed that post or the article, the author pointed to an overall decrease in all paper consumption to prove his point. The graph included […]

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In-house destruction puts the fox in charge of the hen house

By Bob Johnson, NAID CEO Most NAID members know that I was in the secure destruction business for 14 years prior to founding NAID. While the marketplace has changed immensely in the 19 years since, my time in the trenches when the industry was very young showed me the value of outsourcing. For instance, in […]

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