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Business Management

ITADs and Shredders Note: Conditions Continue to Favor a Data Security Focus

The premise of my last blog was that there is a big benefit to developing your revenue model based on data security services (i.e., consistent revenue). I explained how and why the current downturn in commodity pricing presents a unique opportunity for reposition of your firm as a data-security service, e.g., when commodity prices are […]

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Using the Commodity Price Downturn Window to Grow and Strengthen Your Business

While the downturn in prices of recycled materials affects all information destruction companies, some are feeling them more than others. Service providers – both on the electronics side and paper side – who priced the service and focused their value proposition on the value of the recyclable commodity are most affected; some dramatically. I know […]

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Why You Need to Pay Attention

By Bob Johnson Over the past decades, NAID members have come to know me for trumpeting the latest data protection regulations and for expounding on their various threats and opportunities. As a result, I understand some might simply think, “Here he goes again. It’s the end of the world as we know it.” I hope […]

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Knowledge is Power… and Profitable

It is commonly understood that professional services command significant economic advantage over services requiring no perceived expertise.  For most, medical doctors come to mind, and even within their ranks, those with specialized expertise extract the highest prices. Before you think I’ve lost it, I’m not going to tell data destruction and RIM professionals that they […]

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My First Shred School

Kelly Martínez, NAID Director of Marketing & Communications I still consider myself new to the association. Next month will mark my one year anniversary. And while I come with nearly 15 years of marketing experience, in the world of secure data destruction and all things NAID, there remains much for me to learn.  As such, […]

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Customer Misconception: No Need for Written Information Destruction Procedures – Selling Information Disposition by the Book (vol. 8)

By Bob Johnson There is a good reason Chapter 7: Information Disposition Policies and Procedures is dedicate strictly to advising data controllers on how to create their internal operating manual for destroying obsolete media and information. That reason: it’s required by law that they have them. That point is first emphasized on page 14 of […]

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Customer Misconception: No Need for a Contract – Selling Information Disposition by the Book (vol. 3)

Bob Johnson, NAID CEO This is the third installment in my blog series on using the Information Disposition textbook to overcome the most costly customer misconceptions. It makes perfect sense that customers who do not see the critical importance of vendor qualifications would also minimize the value of having a contract with those vendors. Information Disposition will […]

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Customer Misconception: Vendor Qualifications Don’t Matter – Selling Information Disposition by the Book (vol. 2)

Bob Johnson, NAID CEO In my last blog, Selling Information Disposition by the Book (vol. 1), the first in this series, I talked a bit about the mechanics of using the new Information Disposition textbook. If I was to boil that post down to one sentence, it would be: Get the book in front of any customer […]

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Selling Information Disposition by the Book

Bob Johnson, NAID CEO The new Information Disposition textbook (Information Disposition: A Practical Guide to the Secure, Compliant Disposal of Records, Media and IT Assets) is an amazing tool for service providers to use with customers to help them truly understand the value of your offerings. NAID has always operated from two guiding principles and are both […]

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Can We Take Control of the Industry’s Insurance Destiny?

Bob Johnson, NAID CEO When NAID embarked on the Downstream Data Coverage insurance pathway, it did so primarily because the professional liability coverages members were purchasing did not protect them or their customers. Exclusions of claims resulting from the intentional acts of rogue employees and poor breach coverage language were universal in other policies. Since then, as […]

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