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Business Management

Why You Need to Pay Attention

By Bob Johnson Over the past decades, NAID members have come to know me for trumpeting the latest data protection regulations and for expounding on their various threats and opportunities. As a result, I understand some might simply think, “Here he goes again. It’s the end of the world as we know it.” I hope […]

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Knowledge is Power… and Profitable

It is commonly understood that professional services command significant economic advantage over services requiring no perceived expertise.  For most, medical doctors come to mind, and even within their ranks, those with specialized expertise extract the highest prices. Before you think I’ve lost it, I’m not going to tell data destruction and RIM professionals that they […]

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My First Shred School

Kelly Martínez, NAID Director of Marketing & Communications I still consider myself new to the association. Next month will mark my one year anniversary. And while I come with nearly 15 years of marketing experience, in the world of secure data destruction and all things NAID, there remains much for me to learn.  As such, […]

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Customer Misconception: No Need for Written Information Destruction Procedures – Selling Information Disposition by the Book (vol. 8)

By Bob Johnson There is a good reason Chapter 7: Information Disposition Policies and Procedures is dedicate strictly to advising data controllers on how to create their internal operating manual for destroying obsolete media and information. That reason: it’s required by law that they have them. That point is first emphasized on page 14 of […]

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Customer Misconception: No Need for a Contract – Selling Information Disposition by the Book (vol. 3)

Bob Johnson, NAID CEO This is the third installment in my blog series on using the Information Disposition textbook to overcome the most costly customer misconceptions. It makes perfect sense that customers who do not see the critical importance of vendor qualifications would also minimize the value of having a contract with those vendors. Information Disposition will […]

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Customer Misconception: Vendor Qualifications Don’t Matter – Selling Information Disposition by the Book (vol. 2)

Bob Johnson, NAID CEO In my last blog, Selling Information Disposition by the Book (vol. 1), the first in this series, I talked a bit about the mechanics of using the new Information Disposition textbook. If I was to boil that post down to one sentence, it would be: Get the book in front of any customer […]

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Selling Information Disposition by the Book

Bob Johnson, NAID CEO The new Information Disposition textbook (Information Disposition: A Practical Guide to the Secure, Compliant Disposal of Records, Media and IT Assets) is an amazing tool for service providers to use with customers to help them truly understand the value of your offerings. NAID has always operated from two guiding principles and are both […]

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Can We Take Control of the Industry’s Insurance Destiny?

Bob Johnson, NAID CEO When NAID embarked on the Downstream Data Coverage insurance pathway, it did so primarily because the professional liability coverages members were purchasing did not protect them or their customers. Exclusions of claims resulting from the intentional acts of rogue employees and poor breach coverage language were universal in other policies. Since then, as […]

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The Golden Circle of Secure Data Destruction

Kelly Martínez, NAID Director of Marketing & Communications In case you missed this message in the last edition of the NAIDnews… As the new Director of Marketing & Communications for NAID, it’s exciting to hear an established trade association such as this one buzzing with initiatives to make a difference for their members and the […]

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Data-related Professional Liability Coverage – Still the Wild West

When we first spoke with underwriters about creating a professional liability policy to correct the problems with existing coverages, they freely admitted that covering data protection risks was the “wild west” of the insurance industry. o us (and them too) that meant two things, There was a rush on to serve a new need in […]

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