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NAID Education - Blog

Stay up to date and engage in the latest conversation on matters within the secure destruction industry.

Why You Need to Pay Attention

By Bob Johnson Over the past decades, NAID members have come to know me for trumpeting the latest data protection regulations and for expounding on their various threats and opportunities. As a result, I understand some might simply think, “Here he goes again. It’s the end of the world as we know it.” I hope […]

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Contracts are a Pain

With the availability of the new i-SIGMA Contract Template, it’s time for a conversation. Contracts are a pain. Why make a big deal out of something about which most customers are clueless.  Try telling someone looking for next-day service about your 6-page regulatory contract. You might as well give them your competitor’s phone number. So, with that in […]

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Knowledge is Power… and Profitable

It is commonly understood that professional services command significant economic advantage over services requiring no perceived expertise.  For most, medical doctors come to mind, and even within their ranks, those with specialized expertise extract the highest prices. Before you think I’ve lost it, I’m not going to tell data destruction and RIM professionals that they […]

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Looking Under the Hood: How Clients Can Look Beyond False Assurances

By Bob Johnson The unethical business practices found in every business have one thing in common; they prey on customers who don’t know any better. It’s not the customer’s fault. They’re not supposed to be experts. I know more than most about cars, but that doesn’t mean some unethical auto mechanic couldn’t pick my pocket. […]

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NAIDnews From the Editor: The song may be over, but the melody will linger on….

Kelly Martínez, NAID Director of Marketing & Communications It has been my privilege to serve as editor of the NAIDnews these past two years. I hope this association journal has been a useful tool in providing insightful advice, news, and content to you and your staff. As 2018 closes, so do the issues of the […]

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NAIDnews From the Editor: When I Think of Autumn

Kelly Martínez, NAID Director of Marketing & Communications When I think of autumn, my mind’s eye sees burnt orange leaves the color of the sunset swirling down in their own trajectory and gracefully landing among a sea of brothers across a lawn strewn full. I can hear the crunch they make when piled high and […]

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NAIDnews From the Editor: Evolution in Action

I am a dinosaur fan. There is something about them – perhaps a culmination of their might, gentleness, ferocity, biological intrigue, and historical mystery that captures my attention and makes me smile when I think of them. Here at NAID headquarters, my office bookshelf has a space dedicated to these beasts of yesterday. And by […]

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Using the Privacy Notices as a Sales Tool

Bob Johnson, CEO, NAID May 25th was the effective date for the General Data Protection Regulation (GDPR). As the most progressive data protection regulation on the planet, it is obviously a great sales and market tool for secure destruction and RIM service providers in the region. That being said, because of the GDPR’s scope, it also provides sales […]

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Customer Misconception: The Certificate of Destruction Removes Regulatory Liability – Selling Information Disposition by the Book (vol. 7)

By Bob Johnson It is understandable that data controllers would be comforted by believing that once they have a certificate of destruction from the service provider, they are no longer responsible for the security of the information. Unfortunately, there are still service providers that try to capitalize on that misconception. At its worst, this position […]

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NAIDnews From the Editor: Leveraging Business

Kelly Martínez, NAID Director of Marketing & Communications Reading this edition of the NAIDnews, you may have noticed it’s a bit thicker than usual. There was a lot to share with our members. During its layout as I perused through the article titles, I was struck by how introspective the titles rang. The authors speak […]

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