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April 2013

Why NAID doesn’t certify equipment or software

By Bob Johnson, NAID CEO At this point, I am comfortable saying the NAID AAA Certification Program is a success. Don’t get me wrong, there is plenty of room for improvement, growth and acceptance of the program. But, I estimate that about 80% of outsourced secure destruction capacity in North America is NAID Certified, which is […]

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It is not the work that counts most; it’s the body of work

By Bob Johnson, NAID CEO As I set out to write this blog, as I have done virtually every Tuesday and Thursday for the last six months or so, I understand that only a handful of people will likely take the time to read it. This begs the question: Then, why do it? And, believe […]

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Tools to make your social media job easier

By Kristina Carlberg, NAID Director of Communications In the wake of two tragedies this week, I wanted to write a lighthearted post, something that could inspire creativity and improve business processes. This post is for social media novices and influencers looking for ways to stay ahead of the curve. This post is for businesses just […]

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What to do when you find illegal items in materials sent for destruction

By Bob Johnson, NAID CEO Over the years, I have received a number of calls from members asking about what they should do when they find illegal items in materials sent for destruction. Sometimes it is contraband such as marijuana, other times it is evidence that a crime has been committed such as finding child […]

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Which side of Pareto’s principle is your company on?

By Bob Johnson, NAID CEO I assume that anyone in business for more than a few years has heard some variation of the 80-20 rule. One common iteration states that 80% of your business will come from 20% of your customers. Another says that 80% of your profits come from 20% of the time you […]

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NAID 2013 demonstrated that non-traditional content works

By Bob Johnson, NAID CEO There were so many sessions at NAID 2013, it would be impossible to say one was more valuable than another. I am sure any session may have been viewed as particularly valuable to attendees, depending on what they were looking for or their particular interest at the time. There were […]

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Follow up is the key to NAID 2013 ROI

By Bob Johnson, NAID CEO During the NAID 2013 Annual Conference, even with over 30 years in this business, I along with the rest of the attendees heard at least a dozen ideas that were worth the price of admission. In addition, the show floor and networking events were all bustling. I’ll bet there was […]

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Downstream Data Coverage is the next big market differentiator

By Bob Johnson, NAID CEO Many NAID members originally participated in the NAID AAA Certification Program to set themselves apart from their competitors. Now that the program is nearing 1,000 participants, it serves a more important role by verifying the customer’s vendor selection requirements. However, while its role has become more important, it no longer […]

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