December 2012

A New Year’s wish for you

By Bob Johnson, NAID CEO It is normal to feel a renewed sense of ambition and optimism at the start of a new year. I know I do. And, from all appearances, it seems pretty universal. Marketers certainly think so, especially those offering products or services designed to turn our lives around. For instance, it’s […]

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Protect your reputation: Distinguishing between puffery and a lie

By Bob Johnson, NAID CEO In most industries, a good reputation is paramount to meaningful sustained success. It just so happens that in the secure destruction industry there is still a lot of customer (and service provider) confusion about what the laws require. Unfortunately, that confusion creates an environment that tempts service providers to capitalize […]

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Why it is important to conduct a personal, year-end inventory

By Bob Johnson, NAID CEO Most entrepreneurs are prone to action. That’s not to say they aren’t also analytical because obviously they have to be. In fact, success comes at the point where effective analysis meets effective action. If there is too much analysis and too little action, you end up with nothing. Too much […]

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Industry pros take CSDS exam to better serve customers

By Bob Johnson, NAID CEO In Boston this morning, a group of secure destruction professionals took the Certified Secure Destruction Specialist (CSDS) Examination. It was the second such exam held this year and will be followed by several other regional exams over the next couple of months. I have the utmost respect for these industry […]

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Are you getting the most from residential markets?

By Bob Johnson, NAID CEO Last year the majority of NAID conference attendees overlooked what turned out to be one of the best sessions at the event. To be fair, it was not really their fault. This session was added at the last minute and it was held at 6:30 a.m. in the morning. That’s […]

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Observations of the paperless office, Part 2

By Bob Johnson, NAID CEO In my last post, I described how a recent article about the decrease in business communications paper drew its conclusion from flawed evidence. In case you missed that post or the article, the author pointed to an overall decrease in all paper consumption to prove his point. The graph included […]

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