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September 2012

Making time for real accomplishment

By Bob Johnson, NAID CEO First of all, I want to thank Dr. Ann Cavoukian, Ontario’s Information and Privacy Commissioner, for acting as NAIDnotes’ guest blogger this past Tuesday. Dr. Cavoukian is one of the most highly regarded privacy and data protection professionals in the world and is the creator of the internationally recognized concept […]

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Privacy policy is not enough

By Ann Cavoukian, Ph.D., Information and Privacy Commissioner of Ontario When a privacy breach occurs, it can be a nightmare for those affected and take years to rectify. Affected persons may be put at risk for identity theft and other deceptive practices, depending upon the nature of information disclosed. Your organization can also suffer irreparable […]

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Barbarians at the gates: A perspective on barriers to entry

By Bob Johnson, NAID CEO One of the challenges to the secure destruction business is the low barrier to entry. Of course, those getting into the business on a shoe string don’t complain, at least not at first. It is not until the new company has a customer base to protect that they wish it […]

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The true value of public speaking engagements

By Bob Johnson, NAID CEO Universally, sales and marketing experts encourage those representing a business to actively seek public speaking engagements. They rightly point out that such educational presentations, where you show off your industry knowledge without overtly pushing your product, demonstrate to the audience that you are an expert and trusted resource in your […]

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Success is rooted in routine

By Bob Johnson, NAID CEO A few years back I read a book that talked about how some companies get in “the zone.” Being in “the zone” meant that the company hit a point where success seemed easy, almost automatic. They had created a customer-generating machine. All they needed to do was turn it on. […]

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The fourth scenario: Referrals on steroids

By Bob Johnson, NAID CEO If your secure destruction company is relying strictly on cold calling prospects for sales, you’re going to have a rough time growing your business. Obviously, it is much better to call prospects with which you have some connection, namely a referral or someone you met while networking. Even better yet, […]

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The case for getting your CSDS

By Bob Johnson, NAID CEO As announced later today in NAIDDirect, training for the next round of Certified Secure Destruction Specialists (CSDS) examinations starts at the end of this month, marking the beginning of the third round of training and testing for the secure destruction industry’s only professional accreditation. With that in mind, I’ll take this opportunity […]

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Arm clients with reasons to keep your service

By Bob Johnson, NAID CEO In my last two NAIDnotes entries, I discussed why you owe it to your clients to arm them with a justification for why they use your particular service. In the second installment, I explain what that justification should look like. In this third and final entry on the subject, I’ll […]

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