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August 2012

How customers can defend selecting you

By Bob Johnson, NAID CEO In my last NAIDnotes entry, I explained why the biggest favor you can do for your customer and your company is to make sure the customer is prepared to articulate exactly why they are using your service. If you have not already, I suggest you review my last entry before reading further. […]

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Beyond good service and good manners

By Bob Johnson, NAID CEO I read a book a few years ago called “The Ultimate Question,” which chronicles the ascent of Enterprise Rental Car from a backwater operation to the No. 2 spot in that arena. In essence, the book maintained that Enterprise’s success resulted from hiring an outside service to contact customers asking […]

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I wish you a worthy competitor

By Bob Johnson, NAID CEO In today’s blog I am going to offer a perspective on competition that is often overlooked: the good side of competition. Have you ever noticed at the end of a boxing match, especially where the two boxers really go at it, the boxers embrace and congratulate each other, win or […]

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Price increases are necessary in business

By Bob Johnson, NAID CEO I often hear from NAID members that increasing prices is “impossible.” However, price increases are not only possible, they are a necessary part of operating any business. That being said, when I bring up the necessity of monitoring and adjusting service charges to members they either say “yeah right, get […]

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Data protection laws require due diligence

By Bob Johnson, NAID CEO It is illegal to select a data destruction service provider on price alone. So what qualifications should you use to select a vendor? In my last blog post, I wrote about the principle of “reasonableness.” I want to continue that theme in today’s posting, specifically looking at data-related vendor selection. […]

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The role of reasonableness in data protection compliance

By Bob Johnson, NAID CEO Compliance with some regulations is determined by very objective, clear requirements. For instance, in the U.S. you must pay your personal taxes by April 15. If you don’t (without filing an extension), you have broken the law. Period. However, with other regulations like data protection regulations, compliance is determined by […]

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Remembering what NAID is all about

By Bob Johnson, NAID CEO NAID has one mission: to promote the proper destruction of discarded information by outsourcing to a qualified service provider. That’s it. In service of that mission, NAID engages in a wide range of activities such as producing publications, holding conferences, commissioning research, speaking at industry events and advocating for regulations. […]

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Welcome to NAIDnotes

By Bob Johnson, NAID CEO According to Dictionary.com, a “blog” is a website containing a collection of writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites. While at face value blogging seems like just another content generator, I’ve come to learn it means a lot […]

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