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2012

A New Year’s wish for you

By Bob Johnson, NAID CEO It is normal to feel a renewed sense of ambition and optimism at the start of a new year. I know I do. And, from all appearances, it seems pretty universal. Marketers certainly think so, especially those offering products or services designed to turn our lives around. For instance, it’s […]

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Protect your reputation: Distinguishing between puffery and a lie

By Bob Johnson, NAID CEO In most industries, a good reputation is paramount to meaningful sustained success. It just so happens that in the secure destruction industry there is still a lot of customer (and service provider) confusion about what the laws require. Unfortunately, that confusion creates an environment that tempts service providers to capitalize […]

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Why it is important to conduct a personal, year-end inventory

By Bob Johnson, NAID CEO Most entrepreneurs are prone to action. That’s not to say they aren’t also analytical because obviously they have to be. In fact, success comes at the point where effective analysis meets effective action. If there is too much analysis and too little action, you end up with nothing. Too much […]

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Industry pros take CSDS exam to better serve customers

By Bob Johnson, NAID CEO In Boston this morning, a group of secure destruction professionals took the Certified Secure Destruction Specialist (CSDS) Examination. It was the second such exam held this year and will be followed by several other regional exams over the next couple of months. I have the utmost respect for these industry […]

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Are you getting the most from residential markets?

By Bob Johnson, NAID CEO Last year the majority of NAID conference attendees overlooked what turned out to be one of the best sessions at the event. To be fair, it was not really their fault. This session was added at the last minute and it was held at 6:30 a.m. in the morning. That’s […]

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Observations of the paperless office, Part 2

By Bob Johnson, NAID CEO In my last post, I described how a recent article about the decrease in business communications paper drew its conclusion from flawed evidence. In case you missed that post or the article, the author pointed to an overall decrease in all paper consumption to prove his point. The graph included […]

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The holiday season presents often overlooked opportunities

By Bob Johnson, NAID CEO First, let me say that I understand that for many people, including me, the holidays have a deep significance that is often lost in materialistic concerns and pursuits. My comments today are not designed to contradict or capitalize on that meaning. From a practical perspective, however, the holidays represent a […]

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Giving thanks for NAID and its members

By Bob Johnson, NAID CEO Ok, it is not very original or creative to write about gratitude on Thanksgiving Day but here I go. Though celebrated on different days and in different ways, the holiday has been around for thousands of years. The Horn of Plenty is actually a symbol from Greek mythology. The turkey […]

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Economic challenges and predications of disaster are nothing new

By Bob Johnson, NAID CEO As long as history has been recorded, economic and social worrywarts have been predicting social and economic collapse. Recently, I read an article about the imminent collapse of civilization due to the decay of social morals and the rise of materialism, government corruption, and personal greed. It sounded like it […]

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In-house destruction puts the fox in charge of the hen house

By Bob Johnson, NAID CEO Most NAID members know that I was in the secure destruction business for 14 years prior to founding NAID. While the marketplace has changed immensely in the 19 years since, my time in the trenches when the industry was very young showed me the value of outsourcing. For instance, in […]

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