NAID : News : Member Directory Information Important for Generating Leads

MEMBER DIRECTORY INFORMATION IMPORTANT FOR GENERATING LEADS

Along with the annual membership dues invoice, Active and Franchise NAID Members were asked to complete a Member Information Form. The form request the information that will drive a new member directory search function on NAID’s forthcoming new website. This directory will allow consumers to select local service providers based on specific qualifications and services those members provide. The current directory simply lists members by state (or by country outside the US) in alphabetical order. Completing the Member Information Form provides much of that searchable information.

Among a number of changes designed to make the directory a much more aggressive lead generating tool, NAID will also soon launch its own Google AdWords campaign and print advertising campaign to drive considerably more traffic to the member directory.